Arby’s Logo: History and Design Investigated

Arby’s Logo: about


Arby’s Logo: Arby’s was established in 1964 by Forrest Raffel and Leroy Raffel 1964. Over the years it has grown to become one of the top chain restaurants across the globe.

Arby’s might not get the same fame in the same way as Mcdonald’s and Burger King, but their tasty sandwiches managed to grab a large share of the pie.

Arby’s can also create a brand identity with their distinctive iconic red cowboy logo. Even though the logo of Arby’s is not complicated but it is distinctive in comparison to other fast-food restaurants.

Arby’s is known for its popular curly fries, as well as breakfast options. If you notice their red cowboy’s hat they are aware that great sandwiches are available there.

This cowboy’s cap is the most prominent component that makes up the Arby’s brand logo. It is a symbol of the Wild West nature of the fast-food chain.

The cowboy hat has evolved into an iconic symbol. It’s not just their logo, but also the entire brand that gave them a great old-fashioned ambiance.

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Arby’s Logo

Arby’s Logo: History and Design

Changes in Logo Design

Arby’s Logo

The first logo of Arby’s was an apron with a cowboy design and the phrase “Arby’s Roast Beef Sandwich Is Delicious.”

There are still a few branches using this logo, however, it’s being replaced gradually by newer logos.

In 1969 the logo was redesigned to become the famous red hat. This was the first overhaul of the logo The Arby’s brand logo underwent and was well-loved by the public.

However, the subsequent revamp of Arby’s logo in 2012 was met with a lot of negative criticism. The hat’s top has been made a bit longer than the original logo.

Also, the font was modified and all letters are lowercase. The apostrophe has been tweaked a little as was the”s” in the letter “s.”

In response to the criticism of the logo in 2012, Arby’s decided to use the logo only for one year, and then they made a new version of the logo.

They changed their logo in a manner that was similar to their previous logos but also reflected their heritage. The logo they have used until the current.

The shape of the logo didn’t undergo any major changes. The initial logo featured the cowboy hat and the phrase “Arby’s Roast Beef Sandwich Is Delicious” inside the hat.

The first style of the Arby’s logo was displayed on the marquee. But in 1969, it changed to be more simple and minimalist.

Based on the marquee design, their logo was based on the iconic red hat many have come to associate the restaurant with.

In 2012 the hat was reduced in size and then turned three-dimensional. The unfortunate thing is that this redesign has made it one of the most sloppy changes that the industry has seen in its history.

The general public and graphic designers have criticized the logo of 2012 for not having the roots of its logo and for being too commercial.

The logo they have adopted at present has been capable of redressing the negative criticism they received about their logo from 2012.

The color of Arby’s logo didn’t undergo any changes either. Of course, it remains an important part of the brand. Certain colors can trigger certain emotions or feelings in people.

The logo of Arby’s uses the color red. It can be a symbol of many emotions such as strength, power, perseverance, and energy, as well as risk. These emotions can be seen in Arby’s Wild West setting. It’s a deeply emotional shade.

Red is also a symbol of hunger. This is the reason why it appears in a variety of fast food logos like Wendy’s, KFC, Mcdonald’s, Pizza Hut, Burger King, and many others.

Font Used in Logos

The original owners of Arby’s set out to make customers feel a sense of the American West atmosphere when they enter the restaurant. Official site

This is the reason why their initial logo was a serif font for the words “Arby’s Roast Beef Sandwich Is Delicious.”

The initial revision of their logo featured the serif font, even though the entire text in the hat of the original logo was taken out.

However, in 2012 they changed their font to Futura Bold which received negative criticism from both the public and graphic designers. The logo they have now was well-received by people.


As of today, Arby’s is still thriving in the fast-food market. Their brand’s image, defined by their logo is also an integral part of their continued growth. It’s likely that this will be around for many years to follow.

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Arby’s Logo FAQs

Perhaps inspired due to the popularity of Westerns in the era The original Arby’s brand’s logo featured the size of a cowboy hat with large, blocky slab-serif fonts that read, “Arby’s Roast Beef Sandwich is Delicious.” … The hand-drawn letters provided the logo with a unique design and gave the brand a overall appear “comfortable”.

In response to the criticism that of the logo for 2012, Arby’s decided to make it their only logo for one year and decided to make a second overhaul of the logo. The logo was changed this time around. logo to reflect a style similar to their previous logos as well as one which reflected their origins. The logo they have used until the current.

Where did the arbys hat come from?

After having read an old advertisement for Arby’s in The Austin Public Library, Najvar realized that the sign was put up in the area in 1972. The famous cowboy hat and sign was the only one of the type in Austin and the closest one is one located is located in Buda.

Arby’s unveiles a brand fresh logo at the last quarter of 2012 in late 2012, sporting the brand new tagline “Slicing Up Freshness.” The hat appears in 3D (base on previous logos that were based on the 3D design of the earlier logo) The top outline is a bit longer than the old logo and the font has been upgraded and the name has been made entirely lowercase and the apostrophe was altered, cutting it off …

What does the Arby’s symbol stand for?

It is a chain “Arby’s” is named after the R and B that denotes “roast meat …” … Many people believe that the name “Arby’s” is actually derived from those initials our founders took who were the Raffel Brothers.

What is the history of arbys?

“It comes from our founders, Leroy and Forrest Raffel, the Raffel Brothers, or ‘RB,'” the chain states in its site. Leroy Raffel and Forrest Raffel founded Arby’s in Boardman, Ohio. Arby’s introduced its iconic roast-beef sandwich, made using the same recipe that is still in use today — in 1971.

Why do people wear 10 gallon hats?

An “10 galon” sombrero was an cap with a big enough crown to be able to hold 10 bands of hats and hatbands, however American cowboys could have altered the term in the form of “gallon” and started referring to their own headwear sombrero-inspired by the name of “10-gallon hats.” Yet another theory in linguistics claims that the name may be an abbreviation of the Spanish …

Font. Name of font used as the Arbys logo 2017 is Sanchez Black.

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